Susquehanna Brewing Co.
Summer campaign and packaging identity for a regional Pennsylvania brewery targeting East Coast beach markets.
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Brand/Campaign Design
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Illustrator, Photoshop, InDesign, Premiere, Blender
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Brand Identity/Packaging/Campaign/Marketing
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2024
Project Overview:
Susquehanna Brewing Co. is a small, independent brewery from Northeastern Pennsylvania. The goal was to design a summer campaign that could compete on the East Coast alongside bigger beer brands; something seasonal, vibrant, and distinctly theirs. The work extends from a campaign logo through 3D-rendered product packaging and collateral.
DESIGN INTENT:
– Develop a campaign logo rooted in the existing brand but amplified with summer-specific typography and color
– Position the brewery as a refreshing, beach-ready alternative to mass-market brands
– Use bright, high-contrast color to stand out in outdoor advertising contexts
– Translate the campaign into 3D-rendered packaging (cans, bottles, keg) for full visual cohesion
– Build 3D environmental mockups to demonstrate real-world presence
