Joseph Hollander & Craft LLC
Full brand identity and website redesign for a law firm; built as a design firm application test.
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Brand Identity/UI Design
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Illustrator, Photoshop, Figma, Blender
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Branding/Web Design
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2025
Project Overview:
Joseph Hollander & Craft LLC came in with an outdated visual identity. The brief asked for a modern logo, a refined color palette of blue and gold, updated typography, and a complete branding deck with collateral. The deliverables covered everything from logomark explorations through Figma-prototyped desktop and mobile site designs.
DESIGN INTENT:
– Modernize the firm's identity while preserving the authority expected from a legal brand
– Develop a flexible logomark system; primary, wordmark, combo, outline, and reverse variants
– Apply the identity consistently across signage, stationery, and packaging collateral
– Redesign the website using a structured grid system with integrated brand animation
– Deliver both desktop and mobile Figma prototypes as production-ready references
PROCESS
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PROCESS -
