The Confectionary
Full brand identity for a bakery-by-day, bar-by-night concept in New York City; developed through direct client collaboration.
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Brand Identity
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Illustrator, Photoshop, InDesign, Premiere
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Branding/Print/Collateral
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2023
Project Overview:
The Confectionary is a dual-identity concept: a vegan-friendly bakery by day that transforms into a sophisticated bar and nightclub by night. The brand was developed through four client meetings, three stylescape presentations, and an iterative refinement process. The final direction merged two competing aesthetics into a single cohesive identity; drawing from NYC nightlife while remaining warm, intimate, and approachable.
DESIGN INTENT:
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DESIGN INTENT: ◝(ᵔᵕᵔ)◜
– Develop a brand that works across two distinct identities: day and night
– Draw from NYC's nightlife scene for sophistication without losing warmth
– Target millennial audiences interested in vegan dining and upscale bar experiences
– Ensure all collateral; menus, packaging, uniforms, social all hold the same visual tone
– Evolve the direction based on direct client feedback through a real, iterative process
