AVIATORIA
A brand identity built for the next generation of aviation enthusiasts, addressing the ATC and pilot shortage through design.
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Brand Identity/Campaign
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Illustrator, Photoshop, InDesign, Premiere, Microsoft Flight Simulator 2020, Blender
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Brand Identity/Advertising
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2024
Project Overview:
Aviatoria is a brand concept designed to make aviation culture accessible and exciting for younger audiences. At its core, it's a response to an industry problem: the ongoing shortage of air traffic controllers and pilots. The identity is modern but approachable, referencing aviation's visual heritage without feeling institutional. The brand extends into an informational poster series, an app concept, a mobile game, and a commercial.
DESIGN INTENT:
( ˶°ㅁ°) !!
DESIGN INTENT: ( ˶°ㅁ°) !!
– Design for a younger audience unfamiliar with or intimidated by aviation culture
– Build a logo system that feels current; not military, not retro, not corporate
– Reference points like Top Gun and Qatar Airlines without directly copying either
– Extend the brand into engagement-first touchpoints: posters, apps, and a commercial
– Use the brand as a tool; aesthetics that make aviation feel like a world worth entering
