RODCHENKO 2024
Three graphic works reinterpreting Alexander Rodchenko's iconic Soviet designs through a contemporary lens.
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Graphic Design/Illustration
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Illustrator, Photoshop, Canon EOS Rebel T3
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Graphic Design/Personal Project
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2024
Project Overview:
Rodchenko's work has always carried a certain clarity that feels impossible to dismiss. This project takes three of his compositions and rebuilds them around modern subjects: a conceptual iPhone ad, a self-portrait rework of his Books! poster, and a recast of Pro eto with actor Giancarlo Esposito. Each piece layers irony, personal significance, or cultural contrast onto Rodchenko's visual framework.
DESIGN INTENT:
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DESIGN INTENT: ( ≖‿ ≖ )
– Apply Rodchenko's constructivist style directly without parody or pastiche
– Introduce contemporary or personal subject matter to create meaningful contrast
– Juxtaposition as a design tool: Soviet advertising language to American tech culture
– Reimagine “Books!” with self-imagery and original text
– Allow the reinterpretations to function as standalone works, not just stylistic exercises
